In the constantly changing landscape of car sales, one thing remains constant: the need to connect with customers on a personal, compelling level. Car dealerships have the challenge of being noticed in a competitive market, generating interest among customers, and building relationships with current and prospective buyers. This is where video marketing shines, and most importantly, Fixed Ops Marketing, a game-changing method for car dealerships wanting to take their marketing to the next level.
At Momentum Automotive Service, we know that today’s digital-first reality is all about compelling content driving customer interest and conversion. Video has become the dominant form of media, providing an active, interactive means to drive dealership service and special offer promotions. But you can’t just make videos; you must make brand video offers that matter to your audience, foster credibility, and inspire action.
What is Fixed Ops Marketing?
Fixed Operations (Fixed Ops) is the lifeblood of a dealership, such as service, parts, and maintenance of customer’s vehicles. While automobile sales might be the shining star, Fixed Ops is critical to a dealership’s long-term profitability. While car shoppers want the car they’re buying, they also wish for the long-term value and service & parts they can expect from their dealer. That’s where Fixed Ops Marketing is effective.
Fixed Ops Marketing is a full featured, integrated, and highly customized video marketing platform built explicitly for auto dealerships. At Momentum Automotive Service, we offer dealerships a state-of-the-art, dealership-branded video marketing solution with unlimited customized offer videos, every one of which can be designed to mirror your dealership’s specific brand and message. Whether for special service promotions or maintenance reminders, every video is an effective tool for customer interaction.
Why Choose Fixed Ops Marketing?
Endless Custom Video Solutions
The amount of flexibility Fixed Ops Marketing allows is unprecedented. Do you want to offer a seasonal service exceptional, an oil change promotion, or a promotional parts package? You can develop as many customized videos as desired, whenever desired. This lets dealerships remain top-of-mind among customers and ensures that they are continuously providing value.
Automated distribution to major platforms
One of the major problems for any dealership is getting their marketing materials in front of the right people. With Fixed Ops Marketing, distribution is made simple. All of your YouTube-branded dealership videos can be distributed automatically to your YouTube channel, Facebook, Instagram, website, PPC campaigns, and more. With this amount of automation, you can be sure that potential buyers on multiple platforms are viewing your videos without the hassle of having to do it yourself.
Improved Organic SEO
Search engine optimization, or SEO, is something every business desires in order to push traffic onto their website. Video marketing has been shown to increase organic SEO, and using Fixed Ops Marketing, each and every video that you produce goes to work on improving your dealership’s online footprint. By having video content placed on your service & parts website and sent to several different social media channels, your dealership is going to get ranked higher in the search results and be seen by more people, through organic web searches.
Branding That Resonates with Your Audience
Customers don’t only purchase products or services; they are buying into a brand they have faith in. Branded videos enable dealerships to highlight their personality, professionalism, and dedication to customer satisfaction. At Momentum Automotive Service, we ensure that every video is customized and specifically crafted to mirror your dealership’s brand identity, tone, and messaging. Consistency in this allows you to build a solid connection with your audience, making them more inclined to use your dealership for their service & parts requirements.
Maximized Customer Engagement
Videos possess a unique power to grab attention and hold viewers more than text or static images by themselves. The interactive quality of video marketing enables you to feature your dealership’s offers, describe service options, and even provide personalized recommendations, all in a format that customers are more likely to interact with. This interaction doesn’t only result in increased service bookings; it creates customer loyalty, and they come back to your dealership for subsequent needs.
Seamless Integration Across All Channels
Fixed Ops Marketing ensures that your video offers seamlessly integrate across all channels, including Facebook, YouTube, Instagram, and your website. By posting your content on multiple platforms, you ensure that regardless of where your customers are, they’re bound to encounter your offers. Whether they are scrolling through their social media channels, searching for car services on Google, or coming to your site for some tips on doing it yourself in maintenance, your videos will be there in their faces, pushing you further out and generating more leads.
We Do the Work for You
Another strength of Fixed Ops Marketing is its sheer convenience. Being a dealership, the last thing you want to do is handle one more headache when it comes to marketing. That’s where Momentum Automotive Service comes in. We do the heavy lifting for you. From video creation and editing to distribution management, to real-time changes of offers and incentives, we do it all. You have our team of experts at your disposal, and we will make sure your videos are tailored for every site and maximized for reach and impact.
Why Does Video Marketing Work?
The statistics speak for themselves:
- 80% of consumers remember a video advertisement they’ve seen in the last 30 days.
- Viewers are 64% more likely to buy a product after watching a video.
- Video is shared 1200% more than text and image content combined.
When it comes to driving action, video marketing is the most potent weapon in a dealership’s arsenal. By providing high-quality, personalized, and interactive video content, you keep your dealership front and center in customers’ minds when they need service or when they’re ready to purchase their next vehicle.
Video Marketing for the Modern Car Dealership
In a digitally connected world, customers have never been more online. Providing personalized, high-quality, and engaging video content is no longer a choice—it’s a necessity. Momentum Automotive Service offers auto dealerships the technology they need to connect with customers on a higher level, generate traffic, and boost conversions using branded video promotions.
By going with Fixed Ops Marketing, you’re not just investing in a video marketing solution—you’re investing in the future of your dealership’s success. Allow us to assist you in reaching your customers, building your online presence, and ultimately increasing your business. The future is bright, and with Fixed Ops Marketing, you’re already on the fast track to success.
Let us handle the heavy lifting while you reap the benefits!
