In the highly competitive auto business, shipping more cars is a savvy strategy that gets noticed and presents your message to potential customers in a compelling and lasting manner. Direct mail remains one of the most powerful means of reaching people, with a tangible link that online commercials can’t achieve. But simply mailing out an ordinary brochure or flyer just isn’t enough. To have the most significant impact, you require wide-ranging direct mail techniques that get noticed, engage the reader, and prompt them to act.
Momentum Automotive Service provides effective direct mail campaigns. You are a dealer attempting to generate traffic or a service center trying to hold onto customers – these campaigns are designed to create a strong response. Let us talk about the different mailers and envelope campaigns that will enable you to sell more cars and earn more money.
The Power of Envelope Mail Campaigns
Envelope mail campaigns are a convenient and effective way for car dealerships and service shops. Mailing in an envelope piques people’s interest and creates a feeling of significance and professionalism. People are more likely to open an envelope, especially if the message is personal or offers something valuable. You can choose from different sizes to meet your campaign needs.
- 6″ x 9″ Standard or Window Envelope: This 6″ x 9″ envelope is a standard size for most car dealerships that need to send personal messages, promotions, or service reminders. It is inexpensive to mail and easy to grasp, but it still provides enough room to send a clear message. A window envelope allows you to display a personal name or address, which increases the chances of the mail being opened.
Best suited for Service reminders, promotions, or VIP offers.
- 8.5″ x 11″ or 8.5″ x 14″ Standard or Window Envelope: It is larger than the 6″ x 9″ envelope. The 8.5″ x 11″ and 8.5″ x 14″ envelopes are suitable for dealerships that want to include more items—like brochures, other offers, or vehicle brochures—without looking unprofessional. These envelopes are best for customers who may need more information or want to see more options. Also, window envelopes enable people to see names or offers, and this makes them curious and more likely to open the mail.
Best suited for Promotional offers, car brochures, finance details, or multi-component campaigns.
- 9″ x 12″ Standard or Window Envelope: If you prefer sending larger, profound items that should be noticed, the 9″ x 12″ envelope is the ideal one. It provides more room for larger photos or brochures, and it is perfect for those who wish to stand out. The larger size can indicate that it is unique and profound, so it is more probable that the individual will open it.
Best for: Special promotions, dealer events, large promotional brochures, or special incentives.
Other Types of Car Mailers
Envelope campaigns are enormously successful, yet there are plenty of other styles of direct mail that can fortify your tactic. These flyers grab attention with speed, invite quick responses, and are perfect for car dealerships or service centers whose goal is creating a buzz or getting the word out about a promotion in a minimal time.
- 6″ x 11″ Postcard Mailer (License Plate Size): The 6″ x 11″ postcard is also referred to as the “license plate” size as it resembles a license plate. This specialty size stands out particularly well in the mailbox and gets attention at once. It’s big enough to hold intriguing photos of autos, special offers, or promotions but small enough to save money.
Best for: Special promotions, service promotions, car sales, or new model introductions
- 9″ x 12″ Postcard Mailer: This 9″ x 12″ postcard mailer is larger than the 6″ x 11″ postcard. It provides greater room for nice photos, exciting promotions, and critical messages. Utilize this mailer to advertise car sale events, seasonal promotions, or dealer promotions. Its full-color, high-visibility graphics catch the eye and make a lasting impression on the recipient.
Best for: Used or new car sales promotions, special offers, or advertising.
- 11″ x 14″ Postcard Mailer: If you prefer to make a more significant impact, the 11″ x 14″ postcard mailer is an ideal choice. This larger size allows you to provide more information regarding your dealership’s offers, financing options, or service packages. Because it is more significant, individuals are more likely to notice the mailer in their mailbox and, therefore, have a better chance of paying attention to it.
Best for: Grand promotions, special occasions, or complex offers that need more visual space
- 11″ x 17″ or 15″ x 22″ GIANT Saturation Mailers: To make an impressive statement, GIANT saturation mailers are the solution. These large mailers are designed to be noticeable and grab attention as soon as they hit the mailbox. They come in significant sizes that allow you to get creative with the designs and feature cars, announce special offers, and make a compelling visual statement. These mailers are suitable for events throughout a dealership, grand openings, or unique campaigns to attract numerous visitors.
Best for: Opening day promotions, franchise openings, or high-priced campaigns to attract maximum buzz within your local area.
Key Points to a Successful Direct Mail Campaign
In order to sell more vehicles through direct mail, you must have an idea of how to apply these techniques properly. These are some of the most essential points to bear in mind:
- Targeting: In a successful direct mail campaign, you must target the right people. You can segment your customers based on what they have bought in the past, their service history, and their location. In this way, you ensure that your mailers are going to the right people.
- Personalization: Personalizing your mailers by including the name of the individual or the tailored offers can have a significant impact on the response rate. Individuals are more likely to respond to messages directed to them and their needs.
- Clear Call to Action: There should be a clear and powerful call to action (CTA) that encourages people to act. It could be booking a test drive, visiting your dealership to take advantage of an offer, or calling to learn more. Make it easy for people to know what to do next.
- Frequency and Timing: You need to time your direct mail efforts, so you do not send too much at once. Monitor the timing, especially for holiday promotions or events. Follow up smartly, and you can keep your dealership in mind.
Direct mail campaigns strategies present car dealerships with a unique chance to connect customers personally that the Internet cannot match. Using attention-getting mail pieces like envelope campaigns and oversized postcards, you can make offers that cannot be refused and generate quick action.
Momentum Automotive Service possesses the experience and tools to assist you in developing winning campaigns that create greater visibility, attract more significant traffic, and sell more vehicles. Direct mail, when done correctly, can become a trusted partner to your dealership’s success.
